Startups and Innovation

Note:  This course is provided by Pointful Education and is based on a rigorous, traditional textbook curriculum model which includes upper level reading assignments, detailed essays, quizzes, and a final exam.

Students hear a lot of contradictory advice in life. On one hand, they may hear something like “Follow your dreams. Pursue your passion and the money will come!” On the other hand, they may hear something completely opposite, like “Most startups fail! It’s much safer to get a safe, steady job.” So which side is right? Given the massive changes to the economy and society, the skills of entrepreneurship are going to be critical in building a lasting career. The entrepreneurial mindset of searching for opportunities, creating value, and solving pain points will always be valuable. And this mindset applies not just to starting a business, but in any organization that someone is a part of: school, established companies, or non-profits. In this course, students will explore how to use this mindset to create the next world-class startup.

What You’ll Learn 

  • Discuss the history of entrepreneurship and startups in the U.S.
  • Define entrepreneurship and describe an entrepreneurial mindset
  • Evaluate the benefits of entrepreneurship and startups as a career path, as well as common mistakes and misconceptions
  • Define product/market fit and evaluate different ways for evaluating product/market fit of a business idea
  • Differentiate between products, services, and platforms
  • Define what a co-founding team is and describe the typical roles and responsibilities of key founding members (CEO, CTO, Product, support, CFO, CMO, Sales, board/advisors)
  • Describe the strategies for marketing a startup on a limited budget
  • Describe the key components of a startup pitch deck
  • Evaluate the pros and cons of traditional and newer sources of funding for a startup
  • Describe social/impact/non-profit entrepreneurship and ventures

System Requirements

  • PC: Windows 7 or higher
  • Mac: Mac OS X 10.7 or higher

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